Strategy•Marketing•Operations•Optimization
    StrategyMarketingOperationsOptimization

    WHAT IF YOUR BUSINESS
    ACTUALLY WORKED AS ONE SYSTEM?

    Tools. People. Automation. All working together.

    More customers. Better systems. Greater freedom. Less to manage.

    “A Smarter Way Forward.”

    Every Lead
    Captured in real-time
    Every Missed Call
    Answered with SMS
    Every Appointment
    Booked & reminded
    Every Invoice
    Connected to CRM
    Instant Business Diagnosis

    Where is your business losing the most opportunity?

    Select a common bottleneck to see how Acumen eliminates friction and builds a smoother system.

    Operations DisciplineDiagnosis: #followup

    “What happens when someone calls and nobody answers?”

    The Problem: 78% of customers buy from the company that responds first. Missed calls without immediate text-backs are lost revenue.
    How Acumen Solves It:

    Acumen triggers automated missed-call text-backs in under 5 seconds and launches intelligent follow-up workflows so you never miss another deal.

    Want to see exactly how this workflow functions in your specific business?

    Intelligent Automation

    Meet Your Always-On Business Partner

    Acumen brings together the tools, people, and automation you need to attract, convert, and keep more customers — all in one connected system.

    "Less busy work. More growth."

    Strategy
    See Clearly
    Marketing
    Create Opportunity
    Operations
    Build Efficiency
    Optimization
    Drive Better Results

    What are you still doing manually?

    Mobile

    New lead just came in!

    Meet Your Always-On Business Partner — Acumen AI & Automation
    RunAcumen.com • A Smarter Way Forward
    Clarity Through Better Questions

    The Questions Every Business Owner Should Be Asking

    If you can't clearly answer these questions, you're leaving opportunity on the table. Acumen helps you close the gaps.

    How Acumen Solves This:Acumen captures leads from forms, calls, chat, campaigns, and other sources, and places them instantly into the CRM to trigger immediate multi-channel follow-up within 60 seconds.

    “It's not just a list of features. It's a better way to run your business.”

    Run it all from your phone — Acumen On the Go
    The Canonical Framework

    The Four Disciplines

    Acumen is organized around four essential disciplines that every business needs to grow. One connected operating system instead of isolated tools.

    Acumen Operating System — Strategy, Marketing, Operations, Optimization
    DISCIPLINE 01•See Clearly

    STRATEGY — See Clearly

    Turn information into insight. See the big picture.

    Acumen creates a central customer and opportunity layer so you can see people, conversations, pipeline activity, appointments, and outcomes in context — not scattered across multiple systems.

    “A clear view changes everything.”

    CRM and consolidated customer records
    Companies, contacts, custom fields, and tags
    Opportunity pipelines and visualized sales stages
    Lead routing and automated scoring
    Tasks, activity history, and timestamped notes
    Dashboards and real-time business intelligence
    Lead-source and advertising attribution tracking
    Complete customer lifecycle history in one place
    acumen.cx • strategy
    Unified Strategy & Opportunity Board
    100% Visibility
    Every customer touchpoint tracked from first click to closed deal
    See Clearly
    01 / 04 — Auto-rotating
    Interactive Customer Journey

    From First Click to Lifetime Customer

    See how information moves through ONE connected system. No dropped leads, no manual copy-pasting, and no disconnected software tools.

    STEP 01 OF 11•Marketing — Create Opportunity

    ATTRACT

    Website, funnels, local search, Google & Meta ads, social publishing, and referral traffic.

    Every prospect starts somewhere. Acumen connects your acquisition channels directly into your capture engine, eliminating dropped leads and disconnected tracking.

    Key Connected Capabilities In This Step:

    Dynamic landing pages
    SEO & Local search listings
    Ad campaign tracking
    Social planner queues
    A connected journey creates a stronger business.
    Real Results

    Real Businesses. Real Results.

    Different industries. The same underlying operating system.

    Home Services & Contractors

    New Hampshire
    +38% Booked Estimates

    Never lose a roof, plumbing, or HVAC job to slow response.

    “Acumen has completely changed how we handle leads and follow-up. We're booking more jobs and nothing falls through the cracks anymore.”
    • Instant missed-call text-back
    • On-site mobile estimates & signatures
    • Automated Google reviews upon completion
    Home Services ContractorView industry use case →

    Medical, Dental & Wellness

    Vermont
    -65% Appointment No-Shows

    Automated booking, intake, and patient appointment retention.

    “Our missed calls used to be lost patients. Now they turn into appointments automatically. It's like having a 24/7 receptionist.”
    • Self-scheduling patient calendar
    • Two-way automated SMS reminders
    • Intake forms linked to patient records
    Medical / Wellness PracticeView industry use case →

    Retail, Food & Service Businesses

    Maine
    2.4x Customer Repeat Rate

    Customer loyalty, multi-venue lead discovery, and fast checkout.

    “We can see exactly where every customer is in the process, from first contact to final payment. It's a game changer.”
    • QR code interactive discovery
    • VIP SMS broadcast campaigns
    • Fast mobile invoicing and payments
    Retail / Service BusinessView industry use case →

    Agencies & Professional Services

    Massachusetts
    $1,400+ Monthly Software Saved

    Transparent pipelines, client portals, and recurring billing.

    “We eliminated five separate software subscriptions in week one. Our clients love the unified communication experience.”
    • Complete pipeline visibility
    • Automated recurring retainer billing
    • Multi-channel unified client inbox
    Consulting & Growth AgencyView industry use case →

    “Different businesses. A common advantage.”

    Every industry. One mobile app. Acumen On the Go
    The Exposure Value Ecosystem

    Real Businesses. Real Synergy. Greater Opportunity.

    Acumen customers are not simply purchasing software. They plug into an expansive ecosystem of media, authority publications, video studios, and local business discovery networks.

    Connected Core

    The Exposure Value Ecosystem

    Acumen connects your business to a growing ecosystem of local media, business networks, digital publications, interactive displays, directories, and lead-generating platforms — creating more exposure, valuable backlinks, and more ways for customers to discover you.

    Strategy • Marketing • Operations • Optimization

    LOCAL BIZ INTERACTIVE

    In-Venue Lead Generation
    Core Property

    Inter

    *Ecosystem access varies by subscription & market availability.

    We Grow When You Grow

    Our business is helping your business grow. That means we take an active interest in getting your business as much meaningful exposure as possible throughout our ecosystem — much of it simply included as part of being an Acumen customer.

    When those opportunities generate leads, Acumen gives you one place to capture, follow up, and turn them into customers.

    “Real businesses. Real synergy. A smarter way forward.”

    Simple, Honest Pricing

    Put Acumen to work. Pay for the plan when it's earning its place.

    Start with no Acumen software subscription. Set up your business, use the tools, and see what Acumen helps you get done. There's no 14-day clock.

    Everything You Need. All Included. Acumen Business Operating System replaces $1,876+/mo in disconnected tools for $127/mo.

    Launch

    Get set up. Put Acumen to work.

    $0/month

    No Acumen software subscription

    Set up your business and start using Acumen. Optional services that carry operating costs are funded separately through your usage wallet and shown before you activate them.

    What you can do
    • Set up your business in Acumen
    • Use the core tools and see what gets done
    • No subscription charge during Launch
    • No 14-day clock — stay until you see value

    Growth

    For small teams

    $127/month

    Up to 3 users included

    The full core Acumen platform for owner-led businesses and smaller teams. Additional users are $15 per user per month, confirmed before your subscription changes — so you can grow your team without leaving Growth.

    Included
    • Full core Acumen capabilities
    • Up to 3 users
    • Additional users: $15 / user / month
    • Change confirmed before any price change

    Pro

    Room for a bigger team

    $297/month

    Up to 20 users included

    The same core platform, built for companies that have become larger, more structured, and more operationally complex. Pro brings the structure, accountability, and management visibility to keep a growing organization moving. For more than 20 users, we'll work out the right capacity and price with you before anything changes.

    Included
    • Full core Acumen capabilities
    • Up to 20 users
    • Additional users: $15 / user / month
    • Built for organizational complexity — not just more seats

    Growth and Pro share the same core Acumen capabilities.

    Growth helps you run the business. Pro helps you manage the complexity that comes with growing it.

    Acumen AI Assistant

    Free for 14 days

    An optional AI layer that helps you set up Acumen, learns about your business — services, customers, goals, processes — and assists with everyday work. Included at no additional charge during your first 14 days of onboarding.

    After the 14-day onboarding period:+$97/monthOptional — keep using Acumen without it

    Acumen is a complete product at $127/month with or without the AI Assistant. The AI Assistant is an optional enhancement — never a surprise charge. You choose whether to continue it after the 14-day onboarding period ends.

    Intelligence, by plan

    Growth helps you run the business. Pro helps you manage the complexity that comes with growing it.

    We don't reserve all the intelligence for Pro. The difference is what the intelligence is for.

    Growth

    Help me do the work

    Intelligence helps an owner or smaller team do the work — classify, prioritize, and route so the right next step runs.

    • Inbound inquiry classification
    • Lead qualification & prioritization
    • Spam and noise filtering
    • Routing an inquiry to the right workflow

    Pro

    Help us coordinate & oversee the work

    Intelligence helps coordinate, govern and oversee the work of others — structure, accountability, and management visibility.

    • Teams, roles & permissions
    • Accountable handoffs between people
    • Management by exception
    • Oversight across departments
    Where Pro is headed

    Pro isn't just more seats. It's built for real organizational complexity.

    When your business becomes an organization, Pro gives you the structure, accountability, and management visibility to keep it moving. Here's the direction we're building toward — Structure → Coordination → Oversight.

    Structure

    Teams, Roles & Permissions

    Group people into teams and departments, and give each role the right level of access, authority, and visibility — so a salesperson manages their own opportunities while leadership sees across the business.

    Company
    Division / Department
    Team
    Individual

    Who should see, change, assign, or approve what?

    Coordination

    Handoffs & Accountability

    Track when responsibility moves from one person or department to another — who owned it, who owns it now, and whether the next step has been accepted — so work never falls through the gaps between teams.

    Salesready?Operations

    The handoff is tracked — previous owner, new owner, what's required, and whether it's been accepted.

    Does everyone know who owns the next action?

    Oversight

    Management by Exception

    Instead of making leadership watch everything, surface the things that actually need attention — stalled follow-up, unaccepted handoffs, overdue estimates — so management intervenes where it matters.

    4,000 things happenedordinary activity flowing quietly
    5 need your attention

    Where does leadership actually need to step in?

    Product direction, not active features. These three capabilities describe where Pro is headed. They are not advertised as completed functionality until they are built and tested in Acumen. Pro today includes the full core platform and up to 20 users.

    Integrations

    Need Something Industry-Specific?

    No platform replaces everything. If your business relies on specialized industry software, you don't necessarily have to give it up.

    We can connect specialized tools to Acumen through APIs and custom integrations — allowing information to move between systems and enabling Acumen automations to trigger actions, follow-ups, notifications, and workflows around the software you already depend on.

    Replace what you don't need. Connect what you do. Automate the rest.

    API Connections

    Bridge specialized tools directly into Acumen.

    Triggered Workflows

    Automate follow-ups around your existing software.

    Two-Way Sync

    Keep data moving between systems automatically.

    Perspective & Scale

    Ready to Run Your Business on One System?

    Acumen replaces fragmented tools, manual processes, and communication breakdowns with a connected operating system built for sustainable growth.

    “A Smarter Way Forward.”

    More Customers
    Better Systems
    Greater Freedom
    RunAcumen.com • Strategy • Marketing • Operations • OptimizationAcumen On the Go — Mobile App
    Acumen — Run Your Business as One System
    Run Your Business as One System • RunAcumen.com